Palate Pleasers ‘Wildcat Blend’ Coffee and ‘O 51 Lager’ In Stores Now

December 18, 2020

Author
Mark Johnson

The fine taste of 51 is headed to your coffee cup and pint glass. 51 worked with two longstanding partners to produce “Wildcat Blend” coffee and “O 51 Lager.” 

Wildcat Blend is produced by Summit Coffee Co., an alum-owned and operated company that includes Summit Outpost on campus and their flagship store on Main Street. The ‘Cats-themed java is—or soon will be—available at the College Store and on the . Wildcat Blend offers a medium roast blend with sweet notes of chocolate and cherry. Summit’s team works to source its coffee through sustainable relationships; and, with Wildcat Blend, emphasized working through women coffee producers growing high quality products. 

O 51 Lager salutes the college and the fight song for which the beer is named. It serves up straight forward malt and hop bill with a crisp finish and a slight and subtle complexity.  developed the new brew, building on the college’s partnership, which included NoDa supplying refreshments at the Fast Break Club, Gridiron Club and other athletics celebrations. O 51 is available at retailers and restaurants served by NoDa in and around 51.  

The ideas for both drinks grew out of the relationships that 51’s Athletics and College Relations teams developed with the two businesses, and the branding and label were designed by the College Communications team.

Photography

Branding & Design